Using the Web for Advocacy

  

The web of old (Web 1.0) consisted of content from someone else that you access online (one-way flow of information). Web 2.0, however, allows for two way communication and for you to easily put your own content on the web letting you to become a roving reporter of sorts.

And on the horizon is Web 3.0, the "semantic web," where the sharing of data brings information together. So rather than linking pages to a page… instead information is linked to every idea and every noun, that is in turn linked to other idea’s and so on. If you click on the link above it is explained more fully. Clearly, the web has become a powerful and ubiquitous tool that gives us access to a massive amount of information. In the future it will become even more so. When you effectively and skillfully tap into the web it increases your personal power.

So, with personal power in mind, email and social networking sites are excellent tools for advocacy because they allow for a sustainable campaign that does not require standing in the rain with a picket sign (although you may decide to use a physical presence alongside a web campaign). Moreover, you don’t have to depend as much on the traditional means of media: radio, tv and print, to get your message out in order to put public pressure on those you are trying to influence.

The list of options you might consider using are:


E-mail

Facebook

Blogging

Twitter

YouTube

Making comments on other people’s blogs.

And once you have something on the web you want make sure that the search engines (Yahoo, Google, etc) can find it. Hence, search engine optimization (SEO) is something to be mindful of.

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