When thinking about conducting an email campaign it helps to figure out first… who is the "strategic who" ? Who can do what we want them to do?Who has the power or discretion? Then once the strategic who is identified… It is better to try and get the personal email address of the "strategic who" rather then the general departmental email box.
Ensure that your particpants understand the "message" and have the proper e-mail address. What helps in getting people organized for an e-mail campaign is a facebook group dedicated to your purpose.Social tagging: Email > Web 2.0 > Web Advocacy